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Santorini Summer: What to Wear for the Perfect Greek Island Escape (Without Looking Like a Tourist Cliché)

From breezy linen dresses to strappy sandals, here’s how to nail Santorini’s effortlessly chic aesthetic, without looking like a walking postcard cliché.

Packing for Santorini is basically preparing for your personal photo shoot with the Aegean Sea as your backdrop. This isn’t just any vacation—it’s a *vibe*, and your wardrobe needs to match those iconic whitewashed buildings and cobalt-domed churches. But fear not, we’ve got the ultimate style guide to ensure you nail that effortlessly chic Greek island look—without screaming "I bought this entire outfit at the airport."  

1. Flowy Dresses: Your New Best Friend


If there’s one thing Santorini demands, it’s dresses that flutter in the ocean breeze like you’re in a slow-motion rom-com montage. Opt for maxi dresses in lightweight fabric, think breezy cotton, linen, or chiffon—in shades of white, cream, or soft pastels to match the island’s dreamy aesthetic. Pro tip: A slit or open-back detail adds just the right amount of drama for those sunset dinners in Oia. And yes, you *will* be taking approximately 300 photos in this dress—embrace it.  

Woman in a sheer poppy-print maxi dress poses in sunlight, highlighting the bold red flower graphic on the fabric.

2. Lightweight Fabrics: Because Sweat Stains Aren’t Cute


Santorini in summer is basically a sauna with better views, so breathable fabrics are non-negotiable. Linen shirts, airy cotton skirts, and loose-fitting trousers will keep you cool while still looking polished. For the guys, a relaxed linen button-down paired with tailored shorts is the perfect combo for exploring the island without melting into a puddle. Bonus: Wrinkles are in here, it’s called "artfully dishevelled," thank you very much.  

Man wearing Long Sleeve Linen Shirt in white

3. The White-and-Blue Aesthetic: Lean Into It (But Not Too Hard)  


Yes, you *should* coordinate with Santorini’s iconic color scheme, but no, you don’t need to dress like a human Greek flag. Instead of going full-on blue-and-white stripes (unless you’re going for the full "Mamma Mia!" fantasy), try subtle nods to the palette, a pale blue sundress, a white linen shirt with navy accents, or even accessories in those dreamy Aegean shades. The goal? Look like you *belong* in those postcard-perfect alleyways, not like you raided a souvenir shop.  

Blue textured triangle bikini set with tie sides.

4. Statement Accessories: Less Is More (But Make It Count) 


Santorini is the kind of place where your accessories should whisper, not scream. Straw hats are a must—they’re practical *and* photogenic. Pair yours with oversized sunglasses (the bigger, the better for hiding that 3rd glass of Assyrtiko) and minimalist gold jewelry for a touch of elegance. For footwear, strappy sandals or espadrilles are your go-to—just avoid anything with a tricky heel unless you’re keen on face-planting on those cobblestone streets.  

Ive Arrived Beach Hat in white

5. Swimwear That Doubles as a Look


Santorini’s beaches and infinity pools are basically fashion runways, so your swimwear game needs to be strong. High-waisted bikinis, sleek one-pieces, or tailored swim shorts in neutral tones or soft blues will blend seamlessly with the scenery. Throw on a sheer cover-up or a linen shirt for that “I just stepped off a yacht” energy—even if your yacht is actually a 10-euro ferry.  

Woman wearing 2 Piece Bikini Set with Cover Ups

6. The Evening Edit: Elevated But Effortless


Nights in Santorini call for something a little more polished—but still breezy. For women, a flowy midi dress with delicate details (think lace or embroidery) is perfect for sipping cocktails with a caldera view. For men, a lightweight blazer over a linen shirt keeps it sharp without suffocating in the heat. And remember: comfort is key—those cliffside restaurants involve stairs. So many stairs.  

Moccasins Men Loafers in dark blue

Pack Smart, Look Effortless


Santorini is all about that "I woke up like this" glamour—even if it took you 45 minutes to achieve. Stick to light, breathable fabrics, embrace the white-and-blue aesthetic (subtly), and let the island’s natural beauty do half the work for you. Oh, and leave the heels at home—trust us, those cobblestones *will* win.  

Now go forth, live your best Greek island fantasy, and make sure your outfit is as unforgettable as the sunset views. Yamas! 🍷✨

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